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Pandemic alters holiday business strategies for Victoria merchants

Many independent merchants count on holiday shopping to get them through quiet periods
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Leah Davis, store manager at Oscar & LibbyB次元官网网址檚 in downtown Victoria, offers up an idea for 2020 holiday gift giving at their Fort Street location. The pandemic has changed the way this retailer and others do business, says owner Teri Hustins. (Don Descoteau/B次元官网网址 Staff)

For many independent retailers, holiday gift-giving season is make or break B次元官网网址 a time when merchants hope to generate enough revenue to even out slower periods to start the calendar year.

With public health orders relating to COVID-19 changing the landscape of the shopping experience, this year is shaping up to be a very different scenario. With shopping comfort zones varying between people, operators providing clear safety protocols for customers stand the best chance of staying connected to customers, say local retailers.

Teri Hustins, co-owner of the Oscar & LibbyB次元官网网址檚 novelty gift stores and Kaboodles toy shop downtown, is also a downtown resident.

B次元官网网址淔or me as a shopper, I pretty much spend all my money downtown, and I only shop at places that I feel safe,B次元官网网址 she says. B次元官网网址淥ur approach has always been, if we keep our staff as safe as we can, we will keep the customer safe.B次元官网网址

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All three shops limit in-store customers to allow for distancing and a sign reminds visitors to wear a mask and hand sanitize upon entry. The store limit renders it virtually impossible to achieve the 25 per cent of annual sales that December typically brings, Hustin says.

That said, the emergence of their online store B次元官网网址 set up by a local tech sector volunteer early in the pandemic B次元官网网址 has not only helped sales, it gives her customers an alternative to in-person shopping.

At MunroB次元官网网址檚 Books, customer reviews have indicated appreciation for the safe shopping environment, says managing partner Jessica Walker.

B次元官网网址淚 think the big challenge for any bricks and mortar retailer is being able to manage physical customers,B次元官网网址 she says.

MunroB次元官网网址檚, which has high ceilings and good ventilation, allows 20 customers in the store at one time and has a suggested browsing time of 15 to 20 minutes to allow for regular turnover. Masks have not been required, but are now mandatory under the Nov. 19 public health order.

Customers are encouraged to have an idea what theyB次元官网网址檙e shopping for ahead of time, or use online ordering. B次元官网网址淧lus, we just got our permit from the city to do curbside pickup. WeB次元官网网址檙e just trying to make life easier for people,B次元官网网址 Walker said.

Both retailers voiced gratefulness for residentsB次元官网网址 commitment to keeping business at home through the pandemic.

B次元官网网址淧eople are so supportive about shopping local, or shopping downtown this year,B次元官网网址 Walker says, B次元官网网址淚t makes sense, youB次元官网网址檙e just supporting independent businesses whose staff are local, too.B次元官网网址

Hustins, who is also president of the Downtown Victoria Business Association, sees around her a great willingness to do whatever it takes to provide a valuable service to customers during challenging times.

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B次元官网网址淚n our business community we are entrepreneurs, we are resilient, incredibly hard working and weB次元官网网址檙e problem solvers,B次元官网网址 she says. B次元官网网址淎nd we have everything on the line. PeopleB次元官网网址檚 credit cards are maxed in many cases, and we have no option but to show up and put our best foot forward every day.B次元官网网址


 

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