Katherine Olmstead loves to hear a good story to guide her task of pulling together the perfect floral arrangement.

B次元官网网址淰alentineB次元官网网址檚 Day is full of stories B次元官网网址� family love, romantic love, friend love, self love. I think the meaning of ValentineB次元官网网址檚 Day has broadened over time B次元官网网址� itB次元官网网址檚 all inclusive now.B次元官网网址�

B次元官网网址淒esignerB次元官网网址檚 choiceB次元官网网址� are among her favourite orders as senior designer with BrownB次元官网网址檚 the Florist. The details clients provide to aid the arrangements are inspiring.

B次元官网网址淚 really like making something I think the recipient will really like,B次元官网网址� she said, excited at the opportunities that abound on the busiest single day of the year in her industry. B次元官网网址淚tB次元官网网址檚 a classic holiday, itB次元官网网址檚 one of my favourites, I love the roses.B次元官网网址�

She sees social media, environmental concerns and the transition out of pandemic measures as key influences this year.

Not alone in her love of roses, folks still want those for the romantic day, but seeing them styled on social media platforms in a plethora of ways leads to individualized requests. Personal elements with thoughtful gifts attached are definitely on trend. ThatB次元官网网址檚 where designerB次元官网网址檚 choice comes in, and the stories of favourite colours, birds, scents or other personalized tidbits.

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Trending styles range from a soft romance or two-tone to bold and exuberant.

Oversized bouquets are gaining popularity, attributed to a European influence, shifting from Boho greened-up arrangements into bold colours and more density in arrangements.

Customers are also concerned with gifting fair trade roses, an easy task for Island florists, with most sourced from the south Island. Sustainable self-care products are also called for and carried to add the personal touch B次元官网网址� from chocolates to bubbles B次元官网网址� at many florists.

Because of the broader influence from social media platforms, people know to ask for different shape or scale of arrangement. They also know how to ask for more eco-friendly options such as just stems and water, with less plastic involved.

Falling on a Tuesday should help ease the bustle of ValentineB次元官网网址檚 Day deliveries this year, with many going out during office hours.

B次元官网网址淲e are seeing a lot of orders to the office this year and we think thatB次元官网网址檚 because people are back working downtown, working outside of the home or doing flex weeks.B次元官网网址�

Ideally, folks will get their orders in by Friday (Feb. 10) for best results.

B次元官网网址淕et orders in early, then you get more choice on what youB次元官网网址檇 like to have in general.B次元官网网址�

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Do you have a story tip? Email: christine.vanreeuwyk@blackpress.ca

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