As many as 40 local television outlets and 200 Canadian radio stations could be forced to close in the next three years as the financial pressures faced by media companies intensify under the COVID-19 pandemic, suggests a new study from an industry advocacy group.
The Canadian Association of Broadcasters issued a report on Wednesday warning of potential closures and widespread job cuts as private TV and radio broadcasters face a cumulative projected revenue shortfall of up to $1.06 billion by the end of 2022.
Most vulnerable are the countryB次元官网网址檚 AM radio stations, the report said, as well as other independent private radio and TV operations in smaller markets across the country.
The study, titled B次元官网网址淭he Crisis in Canadian Media and the Future of Local Broadcasting,B次元官网网址� was commissioned by the CAB, which represents the majority of private broadcasters in Canada, and conducted through Winnipeg-based independent media economics consultancy Communications Management Inc.
The CAB says itB次元官网网址檚 concerned about the fallout from a substantial erosion in local advertising revenues over recent months.
Radio stations may be hardest hit in the short term, the report suggests, partly due to many advertisers pulling back on their spending in the pandemic and hastening a decline in the media industryB次元官网网址檚 revenues.
Private radio ad revenues are expected to be $383 million below last year, it said.
The reportB次元官网网址檚 projections suggest that without further government support those declines could mean as many as 50 private local radio stations go out of business over the next four to six months.
Another 150 radio stations could topple in the 18 months that follow, it said, leading to as many as 2,000 job losses.
TV stations could risk a similar fate with roughly 40 of CanadaB次元官网网址檚 94 private TV broadcasters in danger of closing within one to three years, the research predicts.
The CAB is calling on the Canadian Radio-television and Telecommunications Commission to take swift action by establishing a B次元官网网址渕ore fair and sustainable futureB次元官网网址� for local media.
Last month, the organization sent an emergency application to the CRTC requesting permission for broadcasters to be relieved of certain terms of their agreements, such as spending requirements on Canadian programming, for the broadcast year that ends Aug. 31.
Lenore Gibson, chair of the CAB, said broadcasters have B次元官网网址渄one their utmost to cut expensesB次元官网网址� in areas such as administration, and B次元官网网址渢he last thing that they want to do is cut into programming costs, but thatB次元官网网址檚 the only area thatB次元官网网址檚 left now.B次元官网网址�
The CAB is urging the federal government to provide emergency regulatory relief as well as greater B次元官网网址渢argeted supportB次元官网网址� for the industry starting this fall.
Without greater financial measures in place, the CAB says the effects could leave many communities with only national and international media organizations to provide them with most of their news, effectively eliminating most community coverage of local politics, health and education in some regions of the country.
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David Friend, The Canadian Press
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