Move over, Yellow, Red and Green: Maya Rudolph is replacing the iconic M&MB次元官网网址檚 B次元官网网址渟pokescandiesB次元官网网址� after the candy-coated chocolates brand inadvertently sparked backlash last year by changing its green mascotB次元官网网址檚 high-heeled boots to B次元官网网址減olarizingB次元官网网址� sneakers.
The pivot comes ahead of the candyB次元官网网址檚 Feb. 12 Super Bowl LVII commercial and capitalizes on the surprising culture war from early last year. ThatB次元官网网址檚 when the story made its way to Fox B次元官网网址, where opinion host Tucker Carlson harangued M&MB次元官网网址檚 parent company Mars Inc. for its B次元官网网址渨okenessB次元官网网址� after it updated GreenB次元官网网址檚 B次元官网网址渟exyB次元官网网址� footwear and rebranded its other colorful characters to be more inclusive and diverse.
The Mars Wrigley candy, established in 1941, on Monday embraced the controversy anew and turned the old viral debate into a strategically timed marketing opportunity. Recognizing that its overhaul managed to B次元官网网址渂reak the internet,B次元官网网址� the company said it had B次元官网网址渄ecided to take an indefinite pause from the spokescandies.B次元官网网址� Instead it chose B次元官网网址渁 spokesperson America can agree onB次元官网网址� B次元官网网址� the B次元官网网址渂elovedB次元官网网址� Rudolph B次元官网网址� to take their place.
Images of the colorful mascots, who debuted in the 1960s and got the CGI treatment in the 1990s, still appear on the statement, leading many to believe that their B次元官网网址減auseB次元官网网址� might not last very long and MondayB次元官网网址檚 announcement that could just be part of a bigger campaign.
And fans of the spokescandies were not happy.
B次元官网网址淭his has to be a PR stunt. Please tell me it is,B次元官网网址� an Instagram user wrote in the announcementB次元官网网址檚 comment section.
B次元官网网址淵B次元官网网址檃ll are gonna let Fox B次元官网网址 ranting about sexy candy control your mascots?B次元官网网址� added another.
B次元官网网址淭he spokes candies are literally your brand,B次元官网网址� another user wrote.
B次元官网网址淲orst marketing decision ever,B次元官网网址� said another.
Meanwhile, Rudolph will be acting as the brandB次元官网网址檚 B次元官网网址淐hief of FunB次元官网网址� and B次元官网网址渨ill use her comedic talents and captivating personality to help M&MB次元官网网址檚 build on its mission to create a world where everyone feels they belong,B次元官网网址� the brand said in a statement.
The Emmy-winning B次元官网网址淪aturday Night LiveB次元官网网址� alum, who will appear in the M&MB次元官网网址檚 Super Bowl ad, said sheB次元官网网址檚 B次元官网网址渢hrilledB次元官网网址� to be working with the company.
B次元官网网址淚 am a lifelong lover of the candy and I feel like itB次元官网网址檚 such an honor to be asked to be part of such a legendary brandB次元官网网址檚 campaign,B次元官网网址� the B次元官网网址淟ootB次元官网网址� and B次元官网网址淏ridesmaidsB次元官网网址� star told today.com. B次元官网网址淚tB次元官网网址檚 a very fun pairing, if I do say so myself. I think little Maya would be thrilled to get to work with M&MB次元官网网址檚.B次元官网网址�
B次元官网网址淚 was already the person that likes to watch the Super Bowl for ads, so I feel like, B次元官网网址榃ow, now I get to be a part of that moment!B次元官网网址橞次元官网网址� she told People.
Actually, Rudolph is no stranger to the high-profile Super Bowl commercial blitz. In 2021, she starred in KlarnaB次元官网网址檚 big-game debut as four quarter-sized singing cowboys to promote the pay-in-installments service.
The comedian has also served as a spokeswoman in routine ads for the Sling TV streaming service and green-products company Seventh Generation.
