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Lululemon buys in-home fitness company Mirror in $500-million deal

Lululemon says the purchase will be covered by the companyB´ÎÔª¹ÙÍøÍøÖ·™s primary sources of liquidity
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Lululemon (The Canadian Press)

Lululemon Athletica Inc. has entered into an agreement to acquire in-home fitness company Mirror.

The deal is valued at $500 million and will see the Vancouver-based athleticwear brand take over New York-based Mirror, which runs an interactive workout platform that features live and on-demand fitness classes.

Lululemon says the purchase will be covered by the companyB´ÎÔª¹ÙÍøÍøÖ·™s primary sources of liquidity, which includes more than $800 million in cash, its existing $400 million revolving credit facility, and a new one-year, $300 million revolving credit facility.

Lululemon believes Mirror will help position the company to drive the business through virtual and in-person experiences and bolster the companyB´ÎÔª¹ÙÍøÍøÖ·™s digital offerings.

Following completion of the transaction, Mirror will operate as a standalone company within Lululemon and MirrorB´ÎÔª¹ÙÍøÍøÖ·™s founder Brynn Putnam will continue as its CEO.

The transaction is subject to conditions, but is expected to close in the second quarter of fiscal 2020.

The Canadian Press

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