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Is tipping getting out of control? Many consumers say yes

Digital requests add social pressure some find difficult to bypass
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A tipping option is displayed on a card reader tablet at X-Golf indoor golf in Glenview, Ill., Friday, Jan. 20, 2023. Tipping fatigue, it seems, is swarming America as more businesses adopt digital payment methods that automatically prompts customers to leave a gratuity. (AP Photo/Nam Y. Huh)

Across the country, thereB次元官网网址檚 a silent frustration brewing about an age-old practice that many say is getting out of hand: tipping.

Some fed-up consumers are posting rants on social media complaining about tip requests at drive-thrus, while others say theyB次元官网网址檙e tired of being asked to leave a gratuity for a muffin or a simple cup of coffee at their neighborhood bakery. WhatB次元官网网址檚 next, they wonder B次元官网网址 are we going to be tipping our mail carriers and dentists, too?

As more businesses adopt digital payment methods, customers are automatically being prompted to leave a gratuity B次元官网网址 many times as high as 30% B次元官网网址 at places they normally wouldnB次元官网网址檛. And some say it has become more frustrating as the price of items has skyrocketed due to inflation, which but still remains painfully high.

B次元官网网址淪uddenly, these screens are at every establishment we encounter. TheyB次元官网网址檙e popping up online as well for online orders. And I fear that there is no end,B次元官网网址 said etiquette expert Thomas Farley, who considers the whole thing somewhat of B次元官网网址渁n invasion.B次元官网网址

Unlike tip jars that shoppers can easily ignore if they donB次元官网网址檛 have spare change, experts say the digital requests can produce social pressure and are more difficult to bypass. And your generosity, or lack thereof, can be laid bare for anyone close enough to glance at the screen B次元官网网址 including the workers themselves.

Dylan Schenker is one of them. The 38-year-old earns about $400 a month in tips, which provides a helpful supplement to his $15 hourly wage as a barista at Philadelphia caf茅 located inside a restaurant. Most of those tips come from consumers who order coffee drinks or interact with the caf茅 for other things, such as carryout orders. The gratuity helps cover his monthly rent and eases some of his burdens while he attends graduate school and juggles his job.

Schenker says itB次元官网网址檚 hard to sympathize with consumers who are able to afford pricey coffee drinks but complain about tipping. And he often feels demoralized when people donB次元官网网址檛 leave behind anything extra B次元官网网址 especially if theyB次元官网网址檙e regulars.

B次元官网网址淭ipping is about making sure the people who are performing that service for you are getting paid what theyB次元官网网址檙e owed,B次元官网网址 said Schenker, whoB次元官网网址檚 been working in the service industry for roughly 18 years.

Traditionally, consumers have taken pride in being good tippers at places like restaurants, which typically in expectation theyB次元官网网址檒l make up the difference in tips. But academics who study the topic say many consumers are now feeling irritated by automatic tip requests at coffee shops and other counter service eateries where tipping has not typically been expected, workers make at least the minimum wage and service is usually limited.

B次元官网网址淧eople do not like unsolicited advice,B次元官网网址 said Ismail Karabas, a marketing professor at Murray State University who studies tipping. B次元官网网址淭hey donB次元官网网址檛 like to be asked for things, especially at the wrong time.B次元官网网址

Some of the requests can also come from odd places. Clarissa Moore, a 35-year-old who works as a supervisor at a utility company in Pennsylvania, said even her mortgage company has been asking for tips lately. Typically, sheB次元官网网址檚 happy to leave a gratuity at restaurants, and sometimes at coffee shops and other fast-food places when the service is good. But, Moore said she believes consumers shouldnB次元官网网址檛 be asked to tip nearly everywhere they go B次元官网网址 and it shouldnB次元官网网址檛 be something thatB次元官网网址檚 expected of them.

B次元官网网址淚t makes you feel bad. You feel like you have to do it because theyB次元官网网址檙e asking you to do it,B次元官网网址 she said. B次元官网网址淏ut then you have to think about the position that puts people in. TheyB次元官网网址檙e paying for something that they really donB次元官网网址檛 want to pay for, or theyB次元官网网址檙e tipping when they really donB次元官网网址檛 want to tip B次元官网网址 or canB次元官网网址檛 afford to tip B次元官网网址 because they donB次元官网网址檛 want to feel bad.B次元官网网址

Digital payment methods have been around for a number of years, though experts say the pandemic has accelerated the trend towards more tipping. Michael Lynn, a consumer behavior professor at Cornell University, said consumers were more generous with tips during the early days of the pandemic in an effort to show support for restaurants and other businesses that were hard hit by COVID-19. Many people genuinely wanted to help out and felt sympathetic to workers who held jobs that put them more at risk of catching the virus, Lynn said.

Tips at full-service restaurants grew by 25.3% in the third quarter of 2022, while gratuities at quick or counter service restaurants went up 16.7% compared to the same time in 2021, according to Square, one of the biggest companies operating digital payment methods. Data provided by the company shows continuous growth for the same period since 2019.

As tip requests have become more common, some businesses are advertising it in their job postings to lure in more workers even though the extra money isnB次元官网网址檛 always guaranteed.

In December, Starbucks rolled out a new tipping option on credit and debit card transactions at its stores, something a group had called for. Since then, a Starbucks spokesperson said nearly half of credit and debit card transactions have included a gratuity, which - along with tips received through cash and the Starbucks app - are distributed based on the number of hours a barista worked on the days the tips were received.

Karabas, the Murray State professor, says some customers, like those whoB次元官网网址檝e worked in the service industry in the past, want to tip workers at quick service businesses and wouldnB次元官网网址檛 be irritated by the automatic requests. But for others, research shows they might be less likely to come back to a particular business if they are feeling irritated by the requests, he said.

The final tab might also impact how customers react. Karabas said in the research he did with other academics, they manipulated the payment amounts and found that when the check was high, consumers no longer felt as irritated by the tip requests. That suggests the best time for a coffee shop to ask for that 20% tip, for example, might be on four or five orders of coffee, not a small cup that costs $4.

Some consumers might continue to shrug off the tip requests regardless of the amount.

B次元官网网址淚f you work for a company, itB次元官网网址檚 that companyB次元官网网址檚 job to pay you for doing work for them,B次元官网网址 said Mike Janavey, a footwear and clothing designer who lives in New York City. B次元官网网址淭heyB次元官网网址檙e not supposed to be juicing consumers that are already spending money there to pay their employees.B次元官网网址

Schenker, the Philadelphia barista, agrees B次元官网网址 to a certain extent.

B次元官网网址淭he onus should absolutely be on the owners, but that doesnB次元官网网址檛 change overnight,B次元官网网址 he said. B次元官网网址淎nd this is the best thing we have right now.B次元官网网址

B次元官网网址擧aleluya Hadero, The Associated Press





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