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Ice cream trucks at the ready as heat set to soar in Greater Victoria

Track The Ice Cream Truck or get a text to plan your day
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The Ice Cream Truck offers a live tracking system so you donB次元官网网址檛 have to chase down a sweet cool treat this summer. (Courtesy The Ice Cream Truck)

Things may be a bit hot to chase the ice cream truck through Greater Victoria streets this week.

Luckily one local supplier will text registered users when a truck is in the area and offers online tracking of their trucks.

Temperatures are set to hit the high 20s by Tuesday (July 26) in the region, which may bode well for The Ice Cream Truck.

The company blends the nostalgic music wafting through neighbourhoods from Sidney to the West Shore with a modern approach.

Residents can still chase the music, but they donB次元官网网址檛 have to. Ice cream lovers can register at and receive a text when a vendor is in their neighbourhood, or track the truck live.

Kris Jarvis, owner of the simply named business, hears a lot of praise primarily from young parents registered to receive an alert of when one of the companyB次元官网网址檚 two trucks will be in the area.

B次元官网网址淲eB次元官网网址檝e had huge support out here, itB次元官网网址檚 been great. Our aim was just to modernize the business, breathe some new life into it,B次元官网网址 he said.

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With gluten free, peanut free and vegan options and all products labelled with ingredients, B次元官网网址渨e make sure have something for everybody,B次元官网网址 Jarvis said. Predictably, customers range from age 2 to 80.

The company feeds some of that support back into the community, donating a portion of sales to Vancouver Island ChildrenB次元官网网址檚 Health Foundation each year alongside other fundraisers.

Greater Victoria foodies are accustomed to locating food via app at . The app lists locations for varied trucks in the region, even as far afield as Laketown in Youbou, selling everything from traditional hot dogs and meat on a stick to unusual sandwiches, seafood and vegetarian fare.

In the chilling department, The Ice Cream Truck is listed alongside fellow newcomers Sub-Zero Ice Cream and Hullabaloo Coffee and Ice Cream.

ThereB次元官网网址檚 no shortage of storefront frozen treats in the region either.

In the 2021 Best of the City, Victoria B次元官网网址 readers dubbed Beacon Drive In, Cold Comfort and Parachute Ice Cream the top three in that order. The 28 year-old competition driven by Victoria B次元官网网址 announces readerB次元官网网址檚 selections for 2022 on July 28. Look for it on the street or visit and hit the e-editions tab to find the special supplement.

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c.vanreeuwyk@blackpress.ca


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About the Author: Christine van Reeuwyk

Longtime journalist with the Greater Victoria news team.
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