HeartPress PR builds on its project to extend the value of ValentineBԪַs Day beyond the bounds of partners.
Friends, coworkers, pals are celebrated in cards that may be a little racy, or just plain funny with HeartGrams.
BԪַWe thought it was going to be a fun way to engage businesses around ValentineBԪַs,BԪַ says Lori Muñoz Malcolm, founder of HeartPress PR. BԪַWhen youBԪַre kids in school everyone would hand out fun valentines. Now it seems like ValentineBԪַs is only for a significant other. These are good to send to your colleagues, your girlfriends, your best friends.BԪַ
BԪַSome are definitely not what you would send to your grandmother, but it does break out of the gushy cards,BԪַ she says.
The cards, created for and inspired by the program, are the work of Sarah Rouget of Boo to You Designs. They range from a little riské to a drawn beaver asking BԪַwood you be mineBԪַ.
Cards are $10 and can be paired for a fee with Terrible Truffles ($5 to $25) BԪַ BԪַ[the name] has nothing to do with the chocolates because the chocolates are amazing,BԪַ Malcolm says BԪַ and $1 is donated to the cause of your choice.
BԪַAt the very core of what we do at HeartPress is helping businesses give back,BԪַ Malcolm said.
ItBԪַs the second year for the company that aims to connect small business with the non-profit world.
BԪַWe thought the cards were just so adorable we needed to do them again,BԪַ Malcolm said.
There are a handful of locations to pick up your selections in downtown Victoria, and a corporate delivery option for those ordering 10 or more. HeartGrams are delivered to a few select blocks of downtown businesses or can be picked up at distribution partners within Greater Victoria.
To make a difference in the local community, $1 from every HeartGram purchased will be donated to a cause of the purchaserBԪַs choice. HeartGrams make giving back close to the heart this ValentineBԪַs Day.
Find your perfect HeartGram or learn more about the corporate option at .
Pick Up Locations:
HeartPress PR, 510 Yates Street (Pick up on Feb.12 through 14)
Club Kwench, 843 Fort Street (Pick up on Feb.14)
Max Furniture, 2745 Bridge Street (Pick up on Feb.14)
cvanreeuwyk@oakbaynews.com
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