Elon Musk has unveiled a new black and white B次元官网网址淴B次元官网网址� logo to replace TwitterB次元官网网址檚 famous blue bird as he follows through with a major rebranding of the social media platform he last year.

Musk replaced his own Twitter icon with a white X on a black background and posted a picture on Monday of the design projected on TwitterB次元官网网址檚 San Francisco headquarters.

The X started appearing on the top of the desktop version of Twitter on Monday, but the bird was still dominant across the phone app.

Musk had and chose one, which he described as minimalist Art Deco, saying it B次元官网网址渃ertainly will be refined.B次元官网网址�

B次元官网网址淎nd soon we shall bid adieu to the twitter brand and, gradually, all the birds,B次元官网网址� Musk tweeted Sunday.

The X.com web domain now redirects users to Twitter.com, Musk said.

In response to questions about what tweets would be called when the rebranding is done, Musk said they would be called Xs.

Musk, CEO of Tesla, has long been fascinated with the letter. The billionaire is also CEO of rocket company Space Exploration Technologies Corp., commonly known as SpaceX. And in 1999, he founded a startup called X.com, an online financial services company now known as PayPal,

He calls his son with the singer Grimes, whose actual name is a collection of letters and symbols, B次元官网网址淴.B次元官网网址�

MuskB次元官网网址檚 Twitter purchase and rebranding are part of his strategy to create what heB次元官网网址檚 dubbed an B次元官网网址� B次元官网网址� similar to ChinaB次元官网网址檚 WeChat, which combines video chats, messaging, streaming and payments.

Linda Yaccarino, the longtime NBC Universal executive Musk tapped to be Twitter in May, posted the new logo and weighed in on the change, that X would be B次元官网网址渢he future state of unlimited interactivity B次元官网网址� centered in audio, video, messaging, payments/banking B次元官网网址� creating a global marketplace for ideas, goods, services, and opportunities.B次元官网网址�

Experts, however, predicted the new name will confuse much of TwitterB次元官网网址檚 audience, which has already been souring on the social media platform following a raft of MuskB次元官网网址檚 other changes. The site also faces , the new app by Facebook and Instagram parent Meta that directly targets Twitter users.

The Associated Press

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