When buying eggs at Save-On-Foods, the age-old question B次元官网网址淲hich came first, the chicken or the egg?B次元官网网址� comes to mind.

Below their cartons of eggs at the Blanshard Street location, signs describe the conditions the hens who made the eggs above are kept in. A green sign reads B次元官网网址淐age-free Organic: hens roam organic pasture, vegetarian feed.B次元官网网址� Yellow shows B次元官网网址淐age-free free-range: hens roam indoors and outdoors,B次元官网网址� while an orange label declares B次元官网网址淐age-free free-run: hens roam indoors only.B次元官网网址� The red sign says B次元官网网址淐age eggs: hens in cages, behaviours restricted.B次元官网网址�

The signs have been in place since 2011, when Save-On-Foods partnered with BC SPCA to bring awareness to animal treatment. After a two-year pilot project in several Vancouver stores, the project was expanded to the majority of Save-On-Foods stores in 2013.

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B次元官网网址淭he thinking was could we test the notion that if we put signs in stores giving consumers better additional information on how it is their eggs came to be in this grocery store, would that change consumersB次元官网网址� decision making around what eggs theyB次元官网网址檙e purchasing,B次元官网网址� said Julie Dickson, Save-On-FoodsB次元官网网址檚 director of public affairs.

BC SPCA had approached Save-On-Foods with the idea, and the company agreed because it would give their customers more information about what they are buying.

Since then, theyB次元官网网址檝e found that the signs do change human behaviour, but to what extent depends on store locations.

B次元官网网址淭here would be all kinds of reasons why, but in some cases, it seems to resonate better with customers and we have a higher percentage of purchase behaviours where theyB次元官网网址檙e purchasing eggs that are cage-free,B次元官网网址� Dickson said.

While she couldnB次元官网网址檛 say how the program affects purchasing across Save-On-Foods stores, in the Blanshard location, the customers are purchasing B次元官网网址渂y percentageB次元官网网址� more eggs labelled B次元官网网址渃age-freeB次元官网网址�.

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@KeiliBartlett
keili.bartlett@blackpress.ca

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