But if this share appears low, a coming report says digitalization will significantly change the retail environment, away from brick and mortar stores towards online shopping.
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Titled Me, My Life, My Wallet, the report prepared by KPMG shows that an increasing number of Canadian shoppers are turning to online channels, led by the fast-growing Gen Y and Z demographics. While e-commerce adoption in Canada lags other developed countries, CanadiansB次元官网网址� buying habits are evolving and they are gradually migrating online, driven by the growing need for convenience and personalization, according to a release.
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Millennials B次元官网网址� already the largest generation in the Canadian workforce, according to the report B次元官网网址� will soon be the worldB次元官网网址檚 largest single demographic group. This sociological status will reshape the Canadian retail industry. Since four of 10 millennials live with their parents, their buying habits are rubbing off on their Boomer parents, it reads. This merging of two cohorts will reshape retailing, the report predicts.
This said, the report notes that many Canadian retailers remain B次元官网网址渟tuck in a Boomer mentality.B次元官网网址�
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