Canadian Tire Corp. has announced a new commitment to improve gender equity in sports, saying at least half the money it spends sponsoring professional sports will go towards women by 2026.

The retailer says its new multi-million dollar WomenB次元官网网址檚 Sport Initiative will support the expansion of womenB次元官网网址檚 professional sports leagues and programs in Canada.

The company says it has added five new sports partnerships to its roster and will boost its existing support for organizations that drive inclusion and diversity in sport.

Under the new program, Canadian Tire says it will become a founding partner of CanadaB次元官网网址檚 first womenB次元官网网址檚 professional soccer league, slated to launch in 2025.

The parent company of stores like Canadian Tire, SportChek and Pro Hockey Life says it has also created a dedicated media fund to increase the visibility of womenB次元官网网址檚 sport.

Susan OB次元官网网址橞rien, Canadian TireB次元官网网址檚 chief brand and customer officer, says the program will help pave the way for more equitable opportunities in womenB次元官网网址檚 professional sport and inspire a new generation of female athletes.

B次元官网网址淐anadian Tire Corp. is proud of our longstanding commitment to gender equity and inclusion in sport from the playground to the podium and now to the professional arena with the introduction of our WomenB次元官网网址檚 Sport Initiative,B次元官网网址� she said in a statement.

Last fall, Canadian Tire ended its partnership with Hockey Canada in response to the sporting organizationB次元官网网址檚 handling of alleged sexual assaults.

Canadian Tire said at the time it would redirect its support to organizations that better align with the companyB次元官网网址檚 values.