Google and Facebook continue to be the juggernauts that dominate how Canadians use the Internet but a new B次元官网网址渘on-duopolyB次元官网网址� trend may be emerging, suggests a report by the measurement firm comScore.
When looking at how Canadians used the internet throughout 2017, growth in time spent with the Top 100 most popular online properties excluding Facebook and Google sites was consistently strong.
B次元官网网址淲hat weB次元官网网址檙e starting to see in Canada is folks outside out those two are showing some increases B次元官网网址� thereB次元官网网址檚 a growth outside of the duopoly,B次元官网网址� said Bryan Segal, comScoreB次元官网网址檚 vice-president of sales, in advance of ThursdayB次元官网网址檚 release of the Global Digital Future in Focus report.
B次元官网网址淭ime on the internet is not decreasing, itB次元官网网址檚 just you see thereB次元官网网址檚 other channels (growing) and time is being proportioned (there). ThereB次元官网网址檚 definitely a shift.B次元官网网址�
Earlier this year, Facebook reported that it saw its numbers of daily active users in the U.S. and Canada decline for the first time ever.
Meanwhile, the growing social media platform Snapchat was highlighted in the comScore report for its growth.
While Snapchat has not yet cracked the Top 5 apps used by the most Canadians B次元官网网址� those are Facebook, FB Messenger, YouTube, Google Search and Google Maps B次元官网网址� it is No. 5 in the U.S. and U.K.
But among Canadian users, comScore reported that Snapchat accounted for over 10 per cent of the overall time spent on social media apps, more than Instagram and Twitter combined (although Facebook was still far and away the leader at approaching 80 per cent).
Segal said he wasnB次元官网网址檛 surprised by SnapchatB次元官网网址檚 growth and B次元官网网址渟ignificant sliceB次元官网网址� of the market, given the appB次元官网网址檚 younger base of users.
B次元官网网址淭he core population Snapchat goes after is a highly, highly digitized millennial audience that is severely app-focused B次元官网网址� and they spend a lot of time (online),B次元官网网址� he said.
B次元官网网址淐anadians are definitely spending time on this entity and I think itB次元官网网址檚 encouraging to see additional players.B次元官网网址�
The comScore report looks at digital trends in 13 markets, including Argentina, Brazil, France, Germany, India, Indonesia, Italy, Malaysia, Mexico, Spain, the U.K. and the U.S., and found that while thereB次元官网网址檚 a global shift toward B次元官网网址渕obile-onlyB次元官网网址� consumers who have given up completely on using computers, Canadians were still keen users of laptops and desktops.
A little over 10 per cent of the Canadian market was mobile-only as of December 2017, which was an increase of 4.8 percentage points over the course of the year. Meanwhile, mobile-only users represented about 30 to 40 per cent of the markets in Brazil, Italy, Mexico and Spain, and nearly 80 per cent in India.
The report did find that Canadians spent almost twice as much time with smartphones (nearly 4,000 minutes in December, or a little over two hours a day) versus how long they were using computers (just over 2,000 minutes, or about an hour a day). The time Canadians spent on computers was the highest of all the countries studied, which Segal admitted he found a bit surprising.
B次元官网网址淚tB次元官网网址檚 not a mobile-only world, it might be a mobile-first world, but desktops are still really, really key,B次元官网网址� he said.
When it came to online video consumption, Canada ranked third in most videos viewed per user, and second in most hours spent watching video content on computers.
Segal said when he talks to his international comScore counterparts about the Canadian market they find many of the stats linked to video streaming B次元官网网址渜uite eye-opening.B次元官网网址�
B次元官网网址淲eB次元官网网址檒l always get asked, B次元官网网址橦ey, was that a rounding error?B次元官网网址� And itB次元官网网址檚 like, B次元官网网址楴o, theyB次元官网网址檙e pretty serious business.B次元官网网址橞次元官网网址�
Michael Oliveira, The Canadian Press
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