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Apple CEO trumps Trump, reframing his name game

Trump referred to Tim Cook as Tim Apple
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To President Donald Trump, it was an awkward slip of the lip. To Apple CEO Tim Cook, it was an opportunity to poke some sly fun at a president who has often clashed with the tech industry.

A day after Trump mistakenly referred to Cook at a White House meeting as B次元官网网址淭im AppleB次元官网网址 B次元官网网址 an understandable slip, perhaps, coming from the owner of the Trump Organization B次元官网网址 Cook quietly altered his Twitter profile , replacing his last name with the Apple logo.

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Cook didnB次元官网网址檛 publicly acknowledge the change, but it didnB次元官网网址檛 take long for Apple fans to notice and spread the word.

Non-Apple fans, though, may not get the joke. CookB次元官网网址檚 Apple-logo icon is only visible on iPhones and Mac computers. On Windows, itB次元官网网址檚 a blank square on Android, it renders variously as an X-ed out or blank grey rectangle. (B次元官网网址淭im SquareB次元官网网址 was probably not the connotation the Apple CEO was going for.)

ThatB次元官网网址檚 not wholly surprising for Apple, which famously prefers its own devices and software over others. Apple didnB次元官网网址檛 respond to a query about the logo misstep (if indeed it was a misstep).

The White House, meanwhile, appears to be engaged in some damage control. In the official transcript of the meeting , the words B次元官网网址淭imB次元官网网址 and B次元官网网址淎ppleB次元官网网址 are separated by a dash as if Trump had paused, possibly to thank both the executive and the company.

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